Citation building is an essential strategy if you are looking for local SEO marketing. It assists people from a particular location to find their interested business service and product. If you want to mention your business name, address, phone number NAP), etc., through the website, you need to improve citations in SEO.
Difference between backlinks and citations
Often people need clarification on the difference between the backlink and the citation. You ought to know the difference first. Backlinks are such things where you can include any hyperlink to inform more about your page. However, citations do not need any hyperlinks. For example, an online article that is concerned about mentioning your company name can be a citation.
Citation Listing
Often people ask about the listing of a citation. A proper citation listing contains the name, address, and phone number (NAP) of your business. It helps to build strong data about your business throughout your website. For instance, directory listing and social media profiles are good examples of citation listing.
Number of citations good for SEO
It’s not always mandatory to provide more citations on your business page. However, mentioning a huge number of citations doesn’t mean that your page is going so well. You better think about the other parts of your site which may help you to involve readers in your page. Therefore, 20-40 citations are enough for your page.
Type of citations
Usually, we are familiar with two types of citations. These are the following.
• Structured Citation
You can find such a type of citation usually in a directory listing or across different social media platforms. They list every business name, address, and phone number (NAP). Moreover, the main feature of such citations is the same display of every entry as others.
• Unstructured Citation
If there are some instances where your business might be discussed contextually, that is called an unstructured citation. However, it is valuable proof that people are giving their concern toward your business.
Some tips for building your citations
You have gained knowledge about citations in SEO writing. Now it’s time to make some drastic citations for your SEO content.
• Check your competition
Firstly, you need to check who your competitors are and follow their keywords. Moreover, you need to search the keywords which you’d like to rank for. Therefore, take note of the companies that constantly rank high. Then, try to push up your business to that same level.
• Claim to list on high-value sites
You have to think about some high-value social media networks like Facebook or respected authority sites like Google My Business. These sites are excellent places to have citations. Start by searching for your business on each of the sites, as there might be a listing for it. Therefore, if you find such a listing, claim the listing to manage it personally.
• Keep the Current Website
You need to have up-to-date business information on your website. So, you better include a Google map plug-in about the history of your business. Additionally, you can put some other data as well, like product information, customer service numbers, etc.
Conclusion
Above all, people’s assistance is more important than everything in SEO writing. Therefore, citation creates a huge role in your customers about your webpage. Therefore, you need to make it strong for the betterment of your business.