If you want to build up your business’ content strategy, blogging is one of the best parts of it. It helps to make an interaction with people. They want to come and go through your site again and again. Mostly, content writers write blogs in a conversational and informative way, intending to educate their readers.
Blogging helps you to make relevant traffic to your website. Therefore, you should keep your content fresh for SEO purposes. SEO of a blog is creating and updating a blog to improve the search engine ranking. Moreover, it should always include keyword research, image optimization, etc.
Several questions are roaming around all the marketers. How long should a blog post be for SEO? Let’s find out the answer.
What should be the length of a blog post for SEO?
Experts have been studying over the last ten years to determine the perfect length of an SEO blog. You’ve heard the term E-A-T through SEO experts in the last couple of years. These are the three important standards Google follows when ranking brands and their websites on search engines. E-A-T stands for expertise, Authority, and trustworthiness. Therefore, all three points should be there in your blog if you want to increase your ranking.
A successful blog includes Keywords, writing style, design, format, image, subheadings, and overall user experience. There are so many articles that indicate the measurement of a perfect blog post for SEO. Some of these are mentioned here.
According to Google, the word count for an SEO blog is a small factor in reaching high of a search engine. Quality is more important than quantity. For instance, a page with 1000 words is not seen as higher quality than a page with 500 words. The reason is the 1000-word page is twice as long as the other one. Above all, Google always prefers a blog that contains over 1000 words for the best traffic on your website.
• Wesfed
According to Wesfed, a blog should contain a minimum of 300 words. The study says that the minimum requirement of words for a perfect SEO blog is 300. However, their research shows that blogs with more than 1000 words show the best search engine results. Most importantly, Forbes, a USA business magazine, declares that posts containing over 68% of words are more likely to be shared on social media platforms like Twitter and Facebook. However, it’s also true that readers may feel bored when reading your long content. Therefore, it’s safe to write not more than 1400-1600 words in a blog for SEO.
• Medium
According to the open platform, Medium, a blog for SEO should be within seven minutes of the reading time. Therefore, they research the time and word count and declare that a blog for SEO should always contain near about 1600 words.
Conclusion
In conclusion, a blog for SEO should always be unique in quality rather than quantity. However, according to different reports and research, if you are looking for the ideal length of a blog for SEO, it’s always better to be around 1500 words.